Fluke 732

We've all become aware of how essential first impressions are. In business, the firm handshake, eye contact, smile and initial greeting are all highlighted as essential to creating a good first impression. But just how much control do we have over it?

Neuroscience, through using advanced brain imaging techniques, allows us to test how specific areas of the brain react to certain stimuli. Those pictures you have seen of the brain with brightly-coloured 'hear map' areas lit up denote extra neural activity as measured by fMRI.

They also play an essential function in making snap decisions and judgments it seems, and they are capable of creating responses to complex social signals such as the credibility of a face even before we familiarize it - as confirmed in a study recently published in the Journal of Neuroscience.

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The scientists found that specific regions inside the amygdala exhibited activity tracking how untrustworthy a face appeared; other regions showed activity tracking the overall strength of the credibility signal even when not seeing faces consciously.

Understanding the primitive responses in our brains is the 1st step to being able to master them better and achieving the control over our reactions that is one of the keys to leadership. Instead of depending on first impressions, leaders make informed decisions - and it may take an extra effort of will to conquer the 'instincts' of the brain.

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